The Power of Story
We are two days into class and the recurring theme so far is storytelling. I am really excited about this work and the hope of telling a good and compelling story is what brought me to The Brandcenter. I watched a documentary called Chasing Coral - it was an unbelievably compelling presentation of how climate change is affecting coral reefs. One of the people who helped create the documentary was a former ad exec named Richard Vevers. Looking at the way he incorporated his advertising background into creating a meaningful and persuasive project was very inspiring. After seeing his work I understood how the skill of telling a compelling story is important to affect change in any area.
Some things that we have looked at so far about storytelling:
I have to tell a story about “true happiness” and in my research I watched Sagmeister’s Happiness by Design talk here. From there I started to make a list/collection of things that have instilled that feeling of true happiness and I looked at all of the photos I have of those moments and extracted the colors and there do seem to be some themes. There is definitely a correlation/causation debate to be had over these but nonetheless I clearly love sunsets, sun rises and the outdoors in general.
I was also taken back to Achor’s book, The Happiness Advantage. I have moments of happiness and joy that are based in exercising a signature strength, a point he makes in the book. When I am being futuristic, or learning, my happiness is high.
In Visual Storytelling we watched this great excerpt from Charlie Kaufman’s speech to BAFTA. I just thought this excerpt paired with the video was very poignant and digestible. It synthesizes why any one person is significant, that their point of view is a specific filter on the collection of everything they have ever experienced.
I am reading “Show Your Work” by Austin Kleon while I drink my coffee or eat a meal. In the chapter about telling good stories…
There seems to be an interesting dialogue between all of these sources too. Kaufman is saying to show the truth, not a representation of the truth, as is Sagmeister. Kleon is talking about showing the real, honest, process in order to create a story for others to follow. He is still advocating for us to stick to the truth but to practice how it is received by others.